What You Need To Know:

FAQ: Important Questions

for Business Owners

What does a marketer do, and why would a small business need one?

A professional marketer helps you sell your idea by ensuring the right people know about it—and are inspired to take action. We take your business concept, clarify the message, and use proven tools like digital ads, websites, social media, and email campaigns to attract and convert customers.

Wondering if you can just DIY your marketing with Canva or AI? You’re not alone. But here’s the thing:

Yes, you can market your business yourself. But if you're trying to grow intentionally, it’s not just about having tools—it’s about knowing how to use them. We understand how to target the right audience, create engaging content, and utilize the latest strategies for increasing visibility. While you know your business, we know the tools and tactics to help your business grow faster and reach more customers effectively. DIY gets you started. Strategy gets you traction.

How much does a professionally designed website cost for a small business?

The cost of a professionally designed website can vary depending on features, functionality, and customization—but think of it less like a line item and more like an investment in your brand’s growth. At Monarch, we work with small businesses and entrepreneurs who need websites that do more than just “look good.” You need a site that communicates your message clearly, attracts your ideal client, and converts interest into income. That’s what we build.

Now, if your accountant says: “That’s not in the budget.” Here’s the truth:

What’s more expensive—a strategic website that brings in leads, or a DIY patchwork site that eats up your time and never converts?

Working with us isn’t about flashy bells and whistles—it’s about building a high-performing digital foundation that lasts. We don’t nickel-and-dime over every revision. We don’t charge by the mood board. We deliver clean design, clear messaging, SEO structure, and systems you can build on.

And yes—we’ll work within your budget. That’s part of the strategy, too.

Can I just build a website myself, or do I really need a professional?

Yes, DIY website builders can get you online. But a drag-and-drop template isn’t a strategy—and most DIY sites lack the SEO, design structure, and conversion flow that turn visitors into actual customers.

Professional websites do more than look good. They’re built to grow your business.

“Didn’t you already try hiring someone before?”

Maybe you did. And maybe it didn’t work because it was templated, shallow, or built by someone who didn’t take the time to understand your mission. At Monarch, we build websites from the inside out—starting with your voice, your goals, and your growth path. We don’t just slap your logo on a template and call it done. We create a digital home for your business that’s optimized for search, mobile-friendly, and built with strategy and story at its core.

Should I wait to invest in marketing until my business is more established?

It might feel like you need to hit a certain milestone before marketing makes sense—but waiting often means missing valuable opportunities to grow.

Marketing isn’t something you add later. It’s how people discover you, trust you, and choose you. The longer you delay, the longer it takes to build that trust and visibility.

“Who am I to invest in marketing like this?”

You’re the founder of something worth building. People need what you offer—but they can’t say yes to something they don’t see or understand.

Marketing isn’t about showing off. It’s about showing up—as the expert, the guide, and the brand your customers can trust. We’ll help you step into that role with clarity and confidence.

Why is working with a local web designer and marketer beneficial?

When you hire local, you’re not just hiring someone with technical skills—you’re working with someone who understands the unique pace, priorities, and people that shape your community.

As a local designer and marketer, I bring more than just expertise—I bring context. We can meet in person. We can talk about your goals in real time. And we can shape a marketing strategy that doesn’t just look good online—it actually reflects your values and connects with your audience.

You also keep your dollars circulating in your community, supporting the same local economy you're building your business in.

Still wondering: “Is this really the right time?”

If your product is ready… if your mission is clear… if you’re already doing the work to serve people—then yes. It’s the right time.

You’ve built something real. Now let’s make sure people see it. Let’s build your visibility, your voice, and your momentum—on purpose.

What is AEO, and how can it help my business grow?

AEO—Answer Engine Optimization—is the strategy behind becoming the go-to answer when people search online or ask voice assistants like Siri or Alexa. In a world where buyers turn to Google for everything, it’s no longer enough to just have a website. You need content that directly answers their questions—and structure that tells search engines, “This is the best response.”

At Monarch Marketing Hub, we help your business show up, get chosen, and build trust by optimizing for how real people search. That means:

Creating answer-focused content(like this FAQ!) that matches what your audience is already asking.Adding structured data (schema markup) to help your site appear in featured snippets and voice search. Writing in natural, clear language that works across desktop, mobile, and smart devices.

AEO isn’t about chasing algorithms—it’s about becoming helpful.

We combine marketing strategy with technical know-how to make sure your brand shows up where it matters most: at the exact moment someone is looking for what you offer. Whether you're building local credibility or expanding nationwide, AEO helps make sure you're not just visible—you're valuable.

Photo of Jovanna Vidal reccomending Moarch Marketing Hub

"Star's Assistance, Expertise, And Guidance Were INVALUABLE to my becoming a #1 Bestselling Author on Amazon!"

This is a one-stop shop for ALL your marketing, editing, formatting, and graphic design needs. The list of skills, benefits, bonuses, talents, creative execution, strategic contributions and level of understanding was BEYOND what I could have EVERRR dreamt or imagined.

JOVANNA VIDAL

- ACTOR, SPEAKER AND AUTHOR

OF #1 AMAZON BESTSELLING BOOK: TEEN ANXIETY NO MORE!